We have another Google Quality Rater’s Guidelines & Handbook, and this one is mere weeks old – October 2015. And like the last time we covered the Quality Rater’s Handbook, Google has completely written major parts of their guidelines. Last year we saw Google put the emphasis on pages that had a high level of […]
Archives for November 16, 2015
Bing Ads Testing Credibility Extension to Highlight Brands
Bing Ads is testing a brand new credibility extension. The goal of the extension is to highlight well known brand names and highlight it in the search results. Here is what it looks like: Because display URLs can sometimes be confusing about whether it is the real brand site or not, this extension showcases official […]