If you have ever wanted to do a quick poll of your followers, you would either need to watch all your @replies or use a third party off-site polling tool in order to calculate results. But it appears that Twitter is testing a poll that you can embed directly within a tweet. Ryan Hoover posted […]
Archives for September 2015
Google Tests “Claim This Business” Link in Local Knowledge Panel
Google is looking at new ways to encourage local businesses to claim their Google My Business local listing with a new alert that shows in the local knowledge panel when searching for a business. Google is adding an icon alongside a “Claim this business” link in the local Google My Business knowledge panel that displays […]
New Video Lab Tackles Ad Blocking
This morning, Unruly is officially launching a new video lab designed to help advertisers deal with the increase in ad blocking software. I got an advanced tour on Tuesday afternoon, and it is well worth visiting. In fact, advertisers may need to visit the video ad tech company’s “Future Video Lab” in the very, very […]
Google Returns Phone Numbers & Addresses to Local 3-Pack
One of the changes Google made when they dropped all 7-pack local results with 3-packs is they removed phone numbers and full addresses in the 3-pack for generic (ie. non-brand) searches. One could not get the complete address unless they clicked through to the map page with the local results. This is huge news for […]
Google Home Service Ads & Local 3-Pack on Same Results Page
For those who have been concerned about Google’s new Home Service ads replacing the local 3-pack for the same search, it seems that Google will show both for the same search. Mike Blumenthal (via David Rodecker of Local Splash) noticed that for some searches that triggered a Home Service ad unit, Google was also displaying […]
Google Beta Testing Automated Removal of Hacked Manual Actions After Cleanup
Google is beta testing a new feature within Google search console that will automatically remove a manual action on the site, once it has detected the hacked content has been removed from the site. In a new blog post today Google has said that in 2015 so far they have noticed a 180% increase in […]
Structured Data Markup 101: Understanding the Importance
The issue with website content is that it has to be written with multiple audiences in mind. First off, you have to write for your target market of customers and users. It needs to be written and structured in a way that they can understand and relate to your business. But unfortunately, that’s not your […]
Google Analytics Changes to Hourly Default View for Behavior Data
Google Analytics has made a new default change that details hourly page views when viewing a single day’s Analytics data in the behavior tab. Until now, Google’s default view from the behavior page is the “Day” option, although the option to view hourly has been available. Now, it defaults to the “Hourly” option, but only […]
Google AdWords Advertisers Win Appeal in Class Certification Case
A group of Google AdWords advertisers have won an appeal that would allow them to sue Google as a group. The previous court had denied the group class certification based on their claims. The appeal case is Pulaski & Middleman LLC v. Google Inc. The group argues that between the July 2004 and March 2008 […]
Mobile Content vs Desktop Content: What’s the Diff?
The growing use of mobile devices for searching and researching information has changed not only how web marketers optimize for top search engine rankings, but it also forces us to rethink how to better engage with those mobile users. For years, as desktops dominated how people used the internet, the way content was presented hadn’t […]