Google Analytics has made a new default change that details hourly page views when viewing a single day’s Analytics data in the behavior tab. Until now, Google’s default view from the behavior page is the “Day” option, although the option to view hourly has been available. Now, it defaults to the “Hourly” option, but only […]
Archives for September 22, 2015
Google AdWords Advertisers Win Appeal in Class Certification Case
A group of Google AdWords advertisers have won an appeal that would allow them to sue Google as a group. The previous court had denied the group class certification based on their claims. The appeal case is Pulaski & Middleman LLC v. Google Inc. The group argues that between the July 2004 and March 2008 […]
Mobile Content vs Desktop Content: What’s the Diff?
The growing use of mobile devices for searching and researching information has changed not only how web marketers optimize for top search engine rankings, but it also forces us to rethink how to better engage with those mobile users. For years, as desktops dominated how people used the internet, the way content was presented hadn’t […]
The Lessons to Learn From The Game of War Video Advertising Strategy
If you use any sort of game or watch Youtube with any regularity, you will have come across at least one Game of War ad. The one I saw first, on my digital travels (probably on Hulu or something) was the Lord of the Rings-gone-sexy one with that blonde model I forget the name of […]
Google Loses Appeal; Must Remove Right to Be Forgotten Worldwide
Google has lost the appeal in France that requires the search engine to remove “Right to be Forgotten” removed results from all versions of Google – including Google.com – instead of just the Google results in the EU. Earlier this year, the CNIL (Commission Nationale de l’Informatique et des Libertés) ordered Google to start applying […]