When someone searches for your business on Yahoo, Yahoo serves up the standard local knowledge panel we are all familiar with. But they are also placing a pretty obtrusive ad right in the middle of the knowledge panel. Here is an example: You can see that Yahoo is running ad extensions in the ads to […]
Archives for September 14, 2015
All Access to Search Queries in Google Search Console To Be Removed Wednesday
For those of you that still love the old Search Queries report in Google Search Console, you won’t be happy to know that Google tends to remove all access to it on Wednesday, September 16th. Google began removing access to the old Search Queries report a few weeks ago, to encourage webmasters to start using […]
Google Celebrates Super Mario Bros 30th Anniversary with Easter Egg
If you are a Super Mario fan, you will love the latest Easter eggs added by Google to their search results, in honor of Super Mario Bros 30th anniversary. In Google, when you do a search for “Super Mario Bros“, the knowledge panel includes a ? box that all Super Mario fans will recognize. But […]
The Growing Appeal of Native Advertising in 2015
Yahoo!’s updated deal with Microsoft to allow Yahoo! to syphon off more of their ads away from BingAds to their own Gemini platform (part of Yahoo! Ad Manager) is going to mean a fairly profound parting of the ways between Yahoo! and Bing Ads. But perhaps the biggest single impact, outside of marketers absorbing this 3rd platform […]