Google is testing a local knowledge panel that starts collapsed and requires user interaction in order to expand it and see the additional details – details that are normally displayed by default. Here is an example for a search for “Internet Marketing Ninjas” with a collapsed knowledge panel. When expanded, it shows details like a […]
Archives for September 3, 2015
Build Your Brand: How to Become a Featured Twitter Chat Guest
(Personal) branding has become one of the most important marketing strategy components these days: well-known brands attract links naturally, people get hired based on their Klout, and everyone googles everyone before entering any business partnership. Your brand is your strongest asset: You can rely on your brand to build up new channels and expand your […]
FTC Targeting Videos Without Proper Endorsement Disclosures
The FTC has begun targeting companies for videos created without proper endorsement disclosures, following their recent crackdowns on fake reviews and tweet promotions without proper disclosure. The FTC cited Machinama for accepting payment to create videos promoting XBox One and games, without disclosing the fact they had been paid by Starcom MediaVest Group, an agency […]