As Google is reducing the reviews shown in their own knowledge panels, Bing is going in the opposite direction by adding a ton of new review options, as well as formats for displaying those reviews, in their knowledge panel in the Bing search results. These new reviews show the number of stars in the ratings […]
Archives for July 2015
Drop in XML Sitemap Index Numbers Known Issue in Google Search Console
If you have noticed a huge decrease in the XML sitemap index numbers showing in your Google Search Console account, you are not the only one. There is a reporting issue currently affecting the numbers. The decrease began on July 13th and has continued to slide since then. Glenn Gabe shared this image showing the […]
Google Will Increase Warnings for Unsafe Websites
Google is making changes to their Safe Browsing filter so that more users will see warnings alerting users that a site has been compromised or is using unsafe practices that could cause harm to the user’s computer, such as malware, ad injectors, phishing and unwanted software downloads. Last year, we announced our increased focus on […]
3 Reasons Your SEO Integrations Fail
More and more companies are considering bringing their SEO activities in-house to better integrate SEO into the digital marketing flow rather than to keep it siloed as completely separate projects. It is a welcomed trend, considering the fact that the SEO has many touch points and often times depends on many other departments. However, is […]
Why SMB Retailers Don’t Do Search
Retail, or online shopping, is an integral part of Google and Bing’s success in PPC. Amazon and eBay are probably the best-known and most ever-present retailers in PPC, but countless others are selling millions of dollars of products via PPC every day. I got my start in search doing in-house PPC for an ecommerce site. […]
Google AdWords Launches New Display Tab With Summary Feature
Google AdWords has quietly launched a new display tab in Adwords. It now has an additional section called “Summary” which features user-friendly and interactive graphs. It contains a snapshot overview that is represented on the graph below it. Clicking on another performance data points changes the data in that graph and all of the charts. […]
How Would You Improve Google Search Console Messaging?
How would you improve the messaging in Google Search Console? Or what would you love to see added or removed? Google is looking for feedback about what you would like to see changed with the messages within Search Console. Mariya Moeva, a Google Webmaster Trends Analyst, has posted a survey for webmasters that asks for […]
Photographer Suing Those Who Retweeted and Liked Photo in Copyright Infringement Case
How often do we see an image on Twitter or Facebook, think it is an amazing image and share it without even thinking about it. Well, if this copyright infringement case succeeds, it could have a huge implication on anyone who retweets or shares an image, even if they weren’t the ones who posted it […]
Bing Adds Reading Level & Word Count to Book Knowledge Panels
Bing has added some new detail to their book knowledge panels in the search results detailing both word count and reading level. The one drawback to the reading level is that Bing offers no link or reference for searchers to know what AR points or ATOS reading level means. Unless you are an educator, you […]
Advertisers Only Pay for Video Views after 30 Seconds with Unruly’s New Pricing Model
On Tuesday, Unruly announced a new cost-per-completed-view (CPVC) pricing model that gives advertisers the option to only pay for a view when their video has been watched for 30 seconds. The video ad tech company also announced Unruly Complete, a fully flexible blend of Unruly’s ad formats, which will be sold on a CPCV model […]