Google is launching a new Google Manufacturer Center, a tool where brands can submit detailed information about their products to help both sellers sell the products and to help buyers when they are looking for detailed specs or other information related to the product that retail sellers often skip over. This announcement is related to […]
Archives for July 2015
PPC Audits: A Guide to Playing Fair
Arbitrary destruction of reputations turns people into slaves. -Nassim Nicholas Taleb, recent Facebook post Ever been taken down by an “ambush audit”? It’s not fun. Tempted to win new business yourself by ambushing an incumbent agency? Tempting, but… Is your organization actually built around approaching businesses and cold-pitching them, with the “ambush audit” as the […]
What Alerts & Messages Would You Like to See in Google Search Console?
Are there some alerts or messages you would love to see added to the Search Analytics feature in Google Search Console? If so, Zineb Ait Bahajji, a Google Webmaster Trends Analyst, is looking for feedback from webmasters. As you might expect, so far there are plenty of “Yes” votes but no “No” votes. There are […]
Bing Ads Adding Title Tag from Ad’s Landing Page to Ad Copy
Another day, another new Bing Ads test. This one showcases the company’s official homepage title tag within the ad copy, which in this case includes both the URL plus a description, which is identical to the title tag on the company’s landing page. The example we spotted was for Volkswagen, the same company we spotted […]
How Google Handles the New Top Level Domains for SEO
Google Webmaster Blog has posted a new blog post regarding all the new gTLDs (generic top level domains) that have been making their debut recently and how Google is handling those new gTLDs from a ranking and SEO perspective. Most notably, Google states that essentially they treat all gTLDs, including the new brand gTLDs, the […]
Bing Adds Download Links to Knowledge Panel for Software Searches
Bing is now adding download links to their knowledge panel for software searches. Bing lists two sources for each of the downloads, including both the official source for the download as well as CNET. However, one of the issues many people will have is that Bing is recommending CNET / Download.com as the second source […]
Site Offline Recently? Google Search Console Wants to Know
Has your site suffered from some downtime recently? If so, Gary Illyes from Google wants to know about it. He posted on both Twitter and Google+ requesting details for those who have had websites go offline for any reason. He also added some clarification on Twitter, that he was looking for sites that have been […]
Bing Ads Testing Ads With Images in Search Results
Normally when you think of the Bing – or Google – search results, you don’t expect to see regular pay per click non-shopping ads with images, other than some exceptions for favicons. But Bing is changing it up by including images in their top Bing Ads ad unit that appears at the top of the […]
Bing Adds Product Thumbnails to Organic Search Results
Bing has added new thumbnails to their organic search results for some product searches. These thumbnails make those particular search results stand out, but most notably, these are organic search result listings, not paid ones. Here is another example. While it is unclear what triggers these product thumbnails in the organic search results, for every […]
Top 10 Verified Sites All HTTPS in Google Search Console
Gary Illyes posted on Google+ this weekend that the top ten verified sites in Google Search Console are now HTTPS, based on search impression data. We recently saw both Wikipedia and Reddit making the switch to HTTPS and it is pretty likely that at least one, if not both, were the last holdouts for the […]