In a move that isn’t entirely unexpected, Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo. It seems to be an extremely limited test at this time, but the fact that Yahoo is testing Google results at all is very significant. Here are some things […]
Archives for July 2, 2015
Google Testing Price Comparison in Product Listing Ads
Google is pointing out when a specific listing in their Product Listing Ads is notably less expensive than the others listed within the same PLA ad unit. The ads that are the lowest price in the PLA ads are noted with a “Price is X% lower than average online prices.” It is displayed underneath the […]
Facebook’s Rainbow Filters and the Algorithmic Echo Chamber
This weekend has been full of news and momentous occasions that have made a significant impact in media outlets of all shapes and sizes. From local news papers to major national television news networks to the individuals with righteous opinions of every stripe, we cannot turn on a TV, radio, computer or personal device without […]
Show Google My Business Ratings in Google AdWords Ads
In a change that has been anxiously awaited by many local business advertisers, Google AdWords is finally adding support to the location extensions by displaying Google My Business ratings in search ads. Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. […]
Bing Ads Ending Content Ads on Microsoft, Yahoo & Partner Sites
If you run content ads on Bing Ads, Bing will stop serving on nearly all their properties the ads are currently displayed on. The announcement, which comes quickly after the news that AOL is taking over the display ad business from Bing, means that Bing Ads will no longer serve content ads on Microsoft, Yahoo […]