When Measuring Success of Programmatic Video Campaigns Marketers Rank Click-Through Rates as Least Important Metric According to a new survey of senior marketers released today by Unruly, click-through rates are the least important metric when measuring the success of online video campaigns. Instead, viewability and completed views were the highest priorities among marketers in both […]
Archives for June 2015
Google Planning to Devalue Content Behind Interstitials
We have known for a couple of months that Google was planning to add interstitials as a negative ranking factor in an upcoming mobile friendly algo, but it appears that the same will be coming to the regular search results too. Maile Ohye from Google warned webmasters at SMX Advanced that they will also be […]
Google Compares Content on Mobile Versus Desktop But Ranks Desktop Content
At SMX Advanced this week, Gary Illyes from Google, during his AMA session with Danny Sullivan, commented that Google does not rank mobile content based on what is on the page served for mobile users, as the page is still ranked according to the content on the desktop page. From one perspective, this does make […]
Google Answer Boxes Officially Called Featured Snippets
Those Google answer boxes at the top of the search results have an official name. According to Gary Illyes, they are officially called “Featured Snippets”. The name makes a lot of sense, since they are snippets of text taken from the linked page and they are featured at the top of the search results. So […]
8 Useful FREE Instagram Management Tools
Instagram is a mysterious tool for many. While it has captured the dedication of newer generations, and whole careers have been launched on its back, the photo apps’ use as a branding tool can be hit or miss. For one thing, it is pretty much a mobile tool. You can view images on desktops, sure, […]
Bing Now Includes Software Download Numbers and Size of Program
While we have seen both Google and Bing add schema information for apps in the search results, such as the price or mobile OS, Bing is taking this a step further. Bing is now including the file size of downloads, as well as the number of downloads, in their search results. Here is an example […]
The Penguin Algorithm: An Issue of Ethics
On April 24th, 2012 Matt Cutts, the head of Webspam at Google, announced they would be releasing the first “Penguin Algorithm”. Although the focus these days is mostly about links many people forget Penguin was not released to only target link spam, it was also created to target “…sites that we believe are violating Google’s […]
Bing Including Foursquare Photos & Tips in Local Knowledge Graph
Bing has started to include information from Foursquare – including photos and “tips” in their local knowledge graph. I spotted this interesting test in Bing where they are showing data from Foursquare in the local version of their knowledge graph. Here is another screenshot taken the day before that shows they rotate the imagery shown […]
Bing Testing Single Line Sitelinks in Organic Search Results
Most are used to seeing sitelinks in the organic search results in the usual two column format, either with descriptions or without. Bing seems to be testing a single line version of it instead. This test also shows the sitelinks with 6 links in the single line, different from the usual 4 we have become […]
Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking?
John Mueller made an interesting comment in a Google+ hangout a couple of weeks ago regarding whether or not Google is giving any weight to unlinked brand mentions when it comes to ranking those brand’s websites. In other words, if one site is talking about a brand but the site in question never happens to […]