France has given Google 15 days to remove all Right to be Forgotten results from all versions of Google, including Google.com rather than just the European domains as Google currently does not. Ever since Google began removing specific results under Right to be Forgotten, they only removed them from the European Google results, while those […]
Archives for June 2015
Why You Need a Digital Marketing Fitness Plan to Succeed at SEO
When was the last time you got out of the house and went for a walk or a run? And by extension, when was the last time you gave your website the same treatment? After speaking to Jennifer about being a contributor to the SEM Post I was trying to decide what to write my […]
Bing Adds Info About Connections to the Search Results
Bing has an interesting experiment going on in their search results right now that will show the connections between two searches – the one just made as well as the one prior to it. It seems to usually appear when there is a carousel of options in the search results, however not all carousel results […]
Safari & iOS 9 With New Ad Blocking API Functionality
One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile ad revenue. The official name is “Content Blocking Safari Extensions”, which is described as giving developers the ability to […]
More Details on Google’s Separate Mobile Index
We have known that Google has been working on a mobile index that would be completely separate from the desktop index. At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited. One Content Per URL The limitation of the current index […]
When Disavowing, Check Specific Links as Sites Killing Homepages
If you are doing link audits for clients affected by either penguin or with unnatural link warnings, if you find a dead homepage, don’t assume the entire site is dead. When doing link audits, some people just check the homepage of the site a link is coming from, rather than checking the page itself. But […]
Evergreen Content – Sow the Seeds & Reap the Benefits
Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]
Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones. While this new targeting type will make advertisers pretty happy, some users might not be quite so happy about being targeting based upon their apps. This new ad […]
Facebook’s Trending News Tabs Bad for Marketers
Looks as though you can finally weed out annoying (to you) types of trending stories in Facebook with the release of a new tabbed trending news box, but like many Facebook changes, it will have a negative impact on Facebook Pages. They have broken trending news into 5 tabs, the primary which is the main […]
The Importance of URL Structure According to Google
Everyone has had theories for years about URL structure, particularly as it relates to Google rankings. Should you use keywords or no keywords? Should you ever go beyond a single directory or can you safely go three or four deep? The question was raised at SMX Advanced last week about just how important URL structure […]