Google has added a new rich list to the Google search results when searching for “<restaurant name> calories.” The rich list appears above the search results and lists popular menu items at the restaurant with calorie contents for each item. Some rich lists for restaurants also feature a drop down menu that can be used […]
Archives for June 2015
Google Bolding Entire Snippet in Search Results
If you are looking for a way to make your organic search result to stand out from the others, this entirely bolded snippet/description in the Google search results should do it. It is common to do a Google Search and see specific keywords bolded by Google to make it easier for searchers to see the […]
Why Isn’t Google Creating Direct Social Value?
Since Facebook and Twitter gained prominence there has always been the debate of whether Google pay attention to social signals as part of their algorithm. Matt Cutts denied this in 2014. Although Google+ used to have an impact on page visibility in the algorithm through rel=”author” and even though it has no impact when signed […]
Google Adds Knowledge Card Quotes for Famous People, Including Authors and Celebrities
Google is adding knowledge cards containing quotes to their search results when someone searches for a famous person’s name plus the keyword “quotes.” They seem to come up for a wide variety of names, including historical and political figures as well as authors. Here is an example for J.R.R. Tolkien, which pulls heavily from quotes […]
Google Sets Deadline On Upgrade To Adwords Editor 11.1 Tool
Google announced on G+ they will no longer support older versions of Adwords Editor. This applies to anyone still using version 10.6 or older of the popular Editor. Last December Google built the editor tool from the ground up and released Adwords Editor 11.0 to replace the older 10.0 version. However, some users haven’t upgraded […]
Not Provided Coming to Bing Organic Search Referrals
Almost two years after Google made the switch to block 100% of organic keywords in search referrals from Google Search results, Bing is making the move to prevent keywords from being passed on to site owners when a searcher clicks their search result. Duane Forrester made the announcement about the change on Bing’s Webmaster Blog. […]
Thumbtack is Back in Google But Link Problems Went Beyond Badges
Thumbtack, the site that was penalized by Google for “selling” links is now back in the Google index after a week in the penalty box. And while a week being penalized is definitely on the short side, it isn’t unheard of. However, it turns out there was a lot more going on with Thumbtack’s link […]
What Marketers Can Learn From The New York Times Mobile Only Experiment
The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version. With more than half of their traffic coming from mobile devices, they want their employees to be aware of just how important the mobile version […]
Google Adds Documentation for Breadcrumbs
Google has added new documentation to their Structured Data section in Google Developers for breadcrumbs support. Breadcrumbs enable potential visitors to see the page’s hierarchy in the Google search results, and also provides an additional context clue to help a searcher decide if the page likely has what they are looking for. With Google putting […]
Micro-Moments: Google on the New Consumer Behavior
This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments. When people have a need, they reach for the nearest device for information. Consumers are open to […]