As a frequent traveler, I use the store locator on a company’s website all the time. While some sites surpass expectations (thank you Starbucks!), others are so poorly done that I am likely to either skip a planned trip to the store or end up at a competitor’s website and business instead. Here are the […]
Archives for June 24, 2015
How to Navigate Liquid Consumer’s Complicated Pathways to Content
On Monday, the Interactive Advertising Bureau (IAB) and YuMe released a whitepaper entitled, “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” which taps into thought-leaders and industry pioneers for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. If you haven’t encountered the “liquid” […]
ICANN Wants to Ban Domain Privacy for Commercial Sites
ICANN is considering a move that would make private domain registration a thing of the past for all commercial sites. This means that users would no longer be able to use a service such as “Domains by Proxy” in order to hide their true identity from anyone who does a WHOIS lookup. This potential change […]