Thumbtack, the site that was penalized by Google for “selling” links is now back in the Google index after a week in the penalty box. And while a week being penalized is definitely on the short side, it isn’t unheard of. However, it turns out there was a lot more going on with Thumbtack’s link […]
Archives for June 15, 2015
What Marketers Can Learn From The New York Times Mobile Only Experiment
The New York Times is undertaking an experiment today where they will require all their employees to use only the mobile version of the site, and not the desktop version. With more than half of their traffic coming from mobile devices, they want their employees to be aware of just how important the mobile version […]
Google Adds Documentation for Breadcrumbs
Google has added new documentation to their Structured Data section in Google Developers for breadcrumbs support. Breadcrumbs enable potential visitors to see the page’s hierarchy in the Google search results, and also provides an additional context clue to help a searcher decide if the page likely has what they are looking for. With Google putting […]
Micro-Moments: Google on the New Consumer Behavior
This Spring Google introduced the concept of “micro-moments” to explain the new consumer behavior and how businesses can capture these moments. Micro-moments are the new “I want to know”, “I want to go”, “I want to buy” moments. When people have a need, they reach for the nearest device for information. Consumers are open to […]