One of the surprises about iOS 9 is the addition of ad blocking functionality. Many are viewing this as a shot directly at Google, as this new functionality could have a serious impact on their mobile ad revenue. The official name is “Content Blocking Safari Extensions”, which is described as giving developers the ability to […]
Archives for June 11, 2015
More Details on Google’s Separate Mobile Index
We have known that Google has been working on a mobile index that would be completely separate from the desktop index. At SMX Advanced last week, Gary Illyes from Google shared many more details about the possible mobile only index that has many SEOs excited. One Content Per URL The limitation of the current index […]
When Disavowing, Check Specific Links as Sites Killing Homepages
If you are doing link audits for clients affected by either penguin or with unnatural link warnings, if you find a dead homepage, don’t assume the entire site is dead. When doing link audits, some people just check the homepage of the site a link is coming from, rather than checking the page itself. But […]
Evergreen Content – Sow the Seeds & Reap the Benefits
Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]
Twitter Launches Ad Targeting Based on User’s Installed Apps
Twitter is launching a brand new type of ad targeting that allows users to be targeting based on the apps they already have installed on their smartphones. While this new targeting type will make advertisers pretty happy, some users might not be quite so happy about being targeting based upon their apps. This new ad […]