When Measuring Success of Programmatic Video Campaigns Marketers Rank Click-Through Rates as Least Important Metric According to a new survey of senior marketers released today by Unruly, click-through rates are the least important metric when measuring the success of online video campaigns. Instead, viewability and completed views were the highest priorities among marketers in both […]
Archives for June 4, 2015
Google Planning to Devalue Content Behind Interstitials
We have known for a couple of months that Google was planning to add interstitials as a negative ranking factor in an upcoming mobile friendly algo, but it appears that the same will be coming to the regular search results too. Maile Ohye from Google warned webmasters at SMX Advanced that they will also be […]
Google Compares Content on Mobile Versus Desktop But Ranks Desktop Content
At SMX Advanced this week, Gary Illyes from Google, during his AMA session with Danny Sullivan, commented that Google does not rank mobile content based on what is on the page served for mobile users, as the page is still ranked according to the content on the desktop page. From one perspective, this does make […]
Google Answer Boxes Officially Called Featured Snippets
Those Google answer boxes at the top of the search results have an official name. According to Gary Illyes, they are officially called “Featured Snippets”. The name makes a lot of sense, since they are snippets of text taken from the linked page and they are featured at the top of the search results. So […]