One of the perks for brands who were also active on Google+ is that their most recent post on Google+ would also be featured in the knowledge panel for their brand or company, whenever it was triggered in a regular Google search result. Not any longer. Google has removed all Google+ posts from being displayed […]
Archives for June 2015
Google: PageRank Sculpting Still Doesn’t Work
Years ago, PageRank sculpting was the “big SEO thing” and it seemed like all SEOs – at least those who followed the SEO forums at the time – were trying it out. SEOs are still doing sculpting, although to a lesser extent, these days, but how effective is it? According to Google, not at all. […]
Bing Becomes AOL’s Default Search & AOL Takes Over Display Ads
In a surprise move, Bing has become the default search engine for AOL and its “portfolio of sites” for ten years, according to a blog post by Microsoft. Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search […]
Google Adds Founder & Management Featured Snippets & Rich Lists for Companies
Google has added founder and management information for many large companies into their search results. They appear as rich lists, featured snippets, and carousels, and they appear alongside the traditional knowledge panels that Google has displayed for many companies for some time. The rich lists show up for a variety of companies – both tech […]
Differences Between 404 and 410 for Page Removal, According to Google
John Mueller has recently been tackling emails he has been receiving and posting responses to help webmasters who may be dealing with the same issue. \ The latest question is in regards to removing a large number of pages that will never return to the website, and whether a 404 or a 410 response is […]
“SEO” Be Damned, It’s Time Give Your URLs An Upgrade
Web marketers have known for years that the words we use in page URLs were factored into the search algorithm. There has always been a debate as to how much of a factor these words contribute, but the general consensus is between a little and not much. In fact, for years SEOs cautioned against changing […]
Google Adds Featured Snippets & Rich Lists for Books
If you are an avid reader, you will be happy to know that Google has expanded on the number of book related search queries that will now trigger a featured snippet or rich list in the search results. They are showing up for a variety of queries when searching for a book or book series […]
Yes, Google’s Panda Refresh Still Coming Soon
Yes, Panda is still coming, but no, we don’t have a specific date… yet. This is the word from Gary Illyes at Google when asked about when Google’s Panda refresh was to be expected, and he joked about why he should stop giving specific time frames on updates. @DanHowdle @Marie_Haynes And that's kids, why I […]
Proving the Benefits of Pay Per Click Beyond the Initial Conversion
Particularly in this time of multi-screen research and shopping, booking and ordering, where it’s often hard to place a user’s paid visit on mobile to a sale received on a work PC, for example, you may want to justify investment in mobile and in some shorter tail keywords. These often appear not to directly convert […]
Google AdWords Remarketing Ads Using Google Analytics Audiences
Google AdWords has announced a new change that allows advertisers to include their Google Analytics audiences as a remarketing list for Google Search ads, all without requiring extra tagging changes before you can run them. Remarketing Lists for Search Ads (RLSA) allows you to tailor your search ads and based on your visitors’ past activity on […]