While writing my article earlier this week on Panda and Penguin, I noticed that Google is showing an answer box for Panda. But the interesting thing is it is showing two sources. You can see it has its usual answer box text and source. But instead of choosing an image from the source they are […]
Archives for May 2015
How to Make Google Rank Current Year’s Event or Product Higher Than Last Year’s One
We have all seen it happen. We search for an event, such as a conference or a festival, only to discover the top listing is for the previous year’s event. And if you are doing a quick search to see dates just from the search results alone, it can be very easy to confuse the […]
Google’s Doorway Algorithm is Live & Updates Regularly
Yes, Google’s doorway algorithm has gone live. Some webmasters were questioning whether Google had pushed out the doorway algorithm or not because many did not notice much of a change in the Google search results. And there had been no official word from Google that it had gone live, just their announcement that it would. […]
Order Food Directly From Google’s Search Results
Google is getting into the food ordering service by allowing US searchers to order food… and order it directly from the search results. Google is working with six different companies with this new feature – Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu, and MyPizza.com. You will now see an option to “Please an order” for all restaurant […]
Why SEOs Should Focus on Google’s Other Algo Signals, Not Just Panda & Penguin
If you have ever been hit by a flying Panda or Penguin, it can have a pretty devastating effect. And by far, the most Google algo attention is given to Panda and Penguin, with the only possible exception of the month leading up to the mobile friendly algo launch date in April… although the terror-inspiring […]
Google Infographic Shares Mother’s Day Gift Trends
The folks at Google have just shared an infographic that shows Mother’s Day gift trends. And search engine marketers – especially ones that have waited until the last minute to figure out what to give mom this Sunday – will be delighted with the data, even if the graphics are a little cheesy. And SEMs […]
Apple Officially Acknowledges Their Applebot Web Crawler
Apple seems to have finally officially acknowledged their “Applebot” webcrawler with a new webpage added to their support site this week. Apple is using this crawler for both Siri and Spotlight Suggestions, among other products. User-agent strings will contain “Applebot” together with additional agent information. For example: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_10_1) AppleWebKit/600.2.5 […]
How Affiliate Merchants Can Opt Out of the Bit.ly & Viglink Cookie Dropping
Yesterday we reported that Bit.ly and Viglink were adding their own affiliate cookies to links that are shortened through the URL shortener Bit.ly. And understandably, people are pretty upset about it, not just for the cookie dropping on unsuspecting users, but also because of the high likelihood that affiliate commissions could be hijacked when anyone […]
Don’t Lose Momentum: 12 Rules For Launching a New Website
It’s not uncommon for businesses to roll out a new website every 2-4 years. Web technologies, styles and best practices evolve. If you want to remain relevant and cutting edge, a new look may be just what the doctor ordered. For the most part, re-skinning a website is a simple matter. Just slap a slick new […]
Google’s PageSpeed Service Shutting Down in August
If you have a website that is utilizing Google’s PageSpeed Service, Google has announced they will be closing the service on August 3, 2015. Any webmasters who do not update their DNS accordingly will discover their sites will be down after that date. After 4.5 years of service, the PageSpeed Service team regretfully decided that […]