Marketing is a different animal in Asia, and you cannot assume the trend you see in US is also the norm in Asia. Mobile web and Mobile commerce have been widely adopted in Asian market a long before they became popular in US. According to the Taiwan mobile advertising market report published by Vpon Japan, […]
Archives for May 6, 2015
Mortgage & Auto Insurance Comparisons in Google Search Results
Google is bringing Google Compare to mortgages and bringing it to additional states for auto insurance queries in the Google search results. Dr. Pete Meyers from Moz actually saw this in action a few weeks. It showed up in one of his Mozcast data crawls, although no one has reported any sightings of this showing […]
Bit.ly & Viglink Quietly Adding Their Own Affiliate Cookies on Shortened Links
If you use Bit.ly for your URL shortener, or you are clicking on a Bit.ly link, you should be aware that those shortened links are now a vehicle to drop Viglink affiliate cookies on the unsuspecting , and most people likely won’t even notice it is happening. The change seems to have happened in February […]
Google AdWords Launching Mobile-Friendly Hotel & Auto Ads
Google has announced they are launching new mobile-friendly ads that will appear for multiple verticals. These new ads will feature swipe functionality as opposed to the usual mouse or finger clicks on the ads. They also feature a great deal of visual content with multiple images being utilized. The new swipe-able mobile ads are pretty […]