An interviewer for the Content Marketing Conference blog recently asked me, “Anything else you’d like our readers to know?” And I replied, “Yes, don’t rush out and buy my book, YouTube and Video Marketing. It was published in November 2011. At the time, my second edition legitimately claimed to be ‘Fully updated with new information, including […]
Archives for April 2015
Google Set to Announce Digital News Initiative with European Newspapers
Google is set to announce a new Digital News Initiative with eight European newspapers, including the Guardian and Financial Times. This new initiative is seen by many as a way for Google to work with publishers who are struggling to translate print publications into a revenue sustaining online model. This initiative will work on product […]
Twitter Testing Easier Way to Follow People in Notifications Tab & in Search
Twitter is testing a small UI change that makes it a bit more convenient – and likely – that someone will follow a person who is engaging with them on Twitter. While participating in the #socialchat on Twitter Monday night, I noticed that when viewing retweets and @jenstar replies to me, that next to the […]
Rich Snippets Can Cause Sites to Lose “Mobile-Friendly” Tag
It appears that some schema markup appearing in the mobile search results is forcing the “Mobile-friendly” tag from being listed in the search result. Steve Morgan from SEOno was the first to publicize the issue. However, when you check the URL and the page in question, it both appears to be mobile friendly and passes […]
German Courts Rule Adblock Plus is Legal to Use
Online publishers in Germany have lost a lawsuit against the German company responsible for creating Adblock Plus, stating that the company should not be allowed to block ads from being served on their websites. The two publishers, Zeit Online GmbH and Handelsblatt GmbH, were running advertising on their sites Zeit.de, Handelsblatt.com, and Wiwo.de, but felt […]
Bing Search Adds Enhanced Recipe Tabbed Answer Boxes
In addition to similar drink answer boxes that have begun appearing in search results, Bing has also begun doing something similar for some more simplistic recipes. They don’t seem restricted to just one source, as we have seen results from both FoodNetwork and WikiHow.com. Here is an example for “shrimp cocktail recipe”. As you can […]
Bing Adds Their Own Version of Drink Recipes in Search Results
Google recently added knowledge graphs for popular drinks in their search results, and Bing is following suit with a fancier version of their own enhanced answer box for drink recipes. The drinks seem to be in partnership with About.com, as all of the cocktail recipes I searched for were pulling data from about.com Here is […]
Hot Topic: Remarketing Lists for Search at HeroConf 2015
HeroConf in on in Portland Oregon, bringing together a crowd of pay per click artists who live for PPC. On Monday, two of the industry’s most engaging speakers discussed the super hot topic at HeroConf, Remarketing Lists for Search (RLSA). Larry Kim, Founder of WordStream was first up and he described how by using RLSA […]
WordPress XSS Unpatched Zero Day Exploit Discovered; Disable Comments Immediately
A new exploit in WordPress was disclosed today, revealing that an XSS attack can be made through comments on a WordPress blog. There are examples of hackers attempting to exploit this in the wild, so the threat is definitely a significant one to webmasters who allow commenting through WordPress. From the Sucuri Blog: If your […]
How to Disable Comments in WordPress Temporarily or Permanently
If you have ever needed to disable comments on an active WordPress blog, you have probably discovered it is easier said than done. While you can turn off commenting for all new posts in WordPress in the “Settings -> Discussion” section, it only applies to new posts and pages, it is not retroactive to old […]