As a search account manager of some pretty savvy clients, I frequently find myself brainstorming on unique optimization ideas and prospecting for innovative ways to improve search campaign performance. Unlike a prospector from the Alaskan days of old though, I enjoy sharing the nuggets of optimization gold that I find with colleagues and fellow search […]
Archives for April 2015
Google Entering the Home Service Providers Market
In a move that is sure to get many businesses offering home services more than a little concerned, Google is reportedly planning on entering the home service providers market space. And they want to integrate it with their search results. It definitely raises some interesting questions… particularly how Google could implement it without raising the […]
Twitter Testing New Photo Placements in News Streams
Twitter appears to be testing out new ways do display images to users, with some users seemingly opted into it. It gives priority to the actual image in the news stream, rather than the accompanying tweet like the default display shows. Here is how photos are appearing in relation to tweets for some users: And […]
Firefox Pushes Users to Download Firefox for Android
When I updated Firefox this morning, I was presented with an interesting screen once the update was complete – a push to not just download Firefox for Android, but to simply just enter in my email address and they would send it straight to an Android device. This is another push by Firefox to encourage […]
WP Super Cache Latest Plugin With Major XSS Exploit, Requires Immediate Update
It has been a few weeks since we have seen an exploit in a WordPress plugin popular in the SEO community, but a new one has been discovered and fixed, this time in a popular caching plugin with over 1 million active installs. The plugin in question is WP Super Cache, “A very fast caching […]
Twitter Adds New Retweet With Comment Feature
One of the pain points about retweeting was the inability to add a comment to the retweet, unless you happened to be using one of the 3rd party tools that allows it. But Twitter has now made this practice standard. Now, when someone clicks the retweet link, they see an option come up for a […]
New Google Webmaster Tools Separates Search Type & Devices in Search Analytics Alpha / Beta
There are more new changes this morning for those with access to Search Analytics Alpha / Beta in Google Webmaster Tools. In addition to the URL filtering added today, Annie Cushing from Annielytics has noticed that Google Webmaster Tools has revamped their search types and devices in the new Search Analytics Alpha/Beta. What does this […]
Google Webmaster Tools Adds URL Filtering to Search Analytics Alpha / Beta
If you are in the Google Webmaster Tools alpha/beta for Search Analytics (formerly called Search Insights), they have just added a brand new feature that allows you to filter by URL when looking at the page reporting data. Annie Cushing from Annielytics was the first to notice this change, although it has been requested by […]
Press Release SEO Is Not Dead, It’s Resting!
Back on July 21, 2014, I contributed an article to The SEM Post entitled, “It Just So Happens That Press Release SEO is Only MOSTLY Dead.” Here we are – a little more than 8 months later – and it appears that my article needs to be updated. On March 11, 2015, Tom Bergin of […]
Google Adds New Book Carousel Feature to Search Results
Google made some changes to knowledge graphs for book titles in January that when you clicked on the “people also searched for” within the knowledge graph, it would show a book carousel. Google is now expanding on that and is now showing the carousel directly in the search results for book related searches. I was […]