You may not think of yourself as a publisher, but guess what? You are! Maybe you provide services to consumers or other businesses, or perhaps you manufacture or sell products. I get it, those things are your bread and butter. But in today’s online environment, you can’t sell anything unless you’re also effective at creating […]
Archives for March 2015
Unleash Your Quality Score Beast Mode (Bing Ads Edition)
Thinking of getting fancy with Quality Score? It may be better to be more straightforward. Read on. Quality Score is the driving force in the PPC ranking algorithm at all major search engines; indeed, it has been since Google AdWords Select was released in 2002. You could do far worse than to model your strategy […]
Embed Twitter Videos Directly To Websites
If you post many videos directly to Twitter, you’ll be happy to know that now users can embed your videos directly. The new video embedding allows users to link the direct video, which will show as a traditional video screen, but it will also display the Twitter logo and the uploaders name and Twitter handle. […]
Google Splitting Google+ Into Photos & Streams
Google is splitting apart Google+, launching Google Photos and Streams, a standalone product for the popular photo elements that were included as part of Google+. Some of the Google+ features for photos have been pretty popular for users, but as it is linked to Google+, its growth was much slower in comparison to other standalone […]
How YouTube Will Enforce the No Sponsor Overlays Rule
YouTube video creators of them quite concerned ever since YouTube made the change that would prevent video creators from brokering outside sponsorships that would include an overlay of the sponsors logo want their video, and less that sponsor purchases an ad package directly from Google. This obviously has many YouTube creators concerned. Many have been […]
Google Mobile Friendly Ranking Signal Affects Non-English Search Results Too
When Google announced its mobile friendliness ranking signal that is going to come into effect on April 21, 2015, was a bit unclear if this was in English only change or if it would be affecting more languages. But it’s been confirmed that this new mobile ranking signal will affect non-English search results too. Google […]
Google Adds Hotel Information to City Knowledge Graphs in Search Results
Google has added a new feature to their knowledge graph when the users are searching for a specific city. It now includes a link to hotels, including brief details about hotels available in the city, which then goes to a second set of search results showing available hotels in that city. The new line of […]