Just a reminder if you are still using the old Google Webmaster Tools API that Google will be turning it off on April 20, 2015 The reason that the old API will be ending is due to ClientLogin shutdown happening the same day – all applications using older APIs with it will all stop working […]
Archives for March 2015
Google AdWords Improves Data Freshness in Reporting for Search Terms, Geo & Placements Data
Jon Dorio, AdWords Product Management Lead, quietly announced on Google+ and Twitter that Google AdWords has made improvement to the freshness of some data reports in AdWords accounts. Search terms, geographic performance and automatic placement stats are all now seeing more frequent updates in AdWords reports. One of the biggest complaints for AdWords advertisers is […]
Google’s Multi Color Line Breaks on Mobile Search Results Now Default
Whether or not you’ve been a fan of the Google colored line breaks that Google recently began testing in their mobile search results, Google seems to have made change where it is now the default display. The change to the search results in first began to show up for some users last month using the […]
5 Steps to Mastering Visual Content SEO
It’s no secret that visual content is ruling the internet these days, and as long as social networking sites and smart devices hold their ground in the consumer marketplace, images, videos, and infographics aren’t going anywhere soon. However, the truth is that nearly every channel is over saturated and inundated with low-quality, irrelevant visuals.It’s as if everyone is racing […]
How to Force Google to Use Blogspot.com URLs Instead of Country Specific URLs
If you are frustrated by the fact that any blogspot URL redirects you to the local country version blogspot URL instead of the.com, there is a solution other than banging your head against the keyboard. Many users have utilized the /ncr trick with Google over the years, which forces Google to use the Google.com URL […]
Google Doesn’t Look at Previously Penalized Sites Differently With New Updated Algorithms
It is often believed by some SEOs that websites that have been previously penalized by Google, whether an algorithmic penalty or manual action spam penalty, that they would be scrutinized or algorithmically challenged more than another website that has never had any previous penalty – particularly those websites that had been penalized for a long […]
Google PageSpeed Insights Tool Will Optimize Site Images, CSS & JavaScript for Webmasters to Download
Google has quietly launched a new feature in this month in their PageSpeed Insights Tool – the ability to download optimized images, CSS and JavaScript. This “Download optimized image, JavaScript and CSS resources for this page” was likely added as part of Google’s push for getting the web mobile friendly. They have their new mobile […]
How Accurate is SEO Forecasting?
Earlier today Linkdex published the results of their recent survey of SEOs. The subject? Forecasting. The data? Very interesting and here’s why. We in the SEO community tend to be data-based. We like algorithms and analytics. We like sorting through numbers to determine the best path forward and make the best decisions for our clients […]
Google’s New Mobile Ranking Signal is on Page by Page Basis
At SMX West last week, one of the things Gary Illyes revealed is that the new mobile ranking boost will be determined on a page by page basis and will not be assigned to an entire based on how much of the site is mobile friendly. When the change was first announced, it wasn’t certain […]
Brand is Not a Ranking Factor
I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers “brands.” The word “brand” is used as if it is a ranking factor, like PageRank. This thing that SEOs call “Brand” is a symptom of a site that has their ranking factors in order. Brand is not the ranking factor itself. If […]