At SMX West last week, one of the things Gary Illyes revealed is that the new mobile ranking boost will be determined on a page by page basis and will not be assigned to an entire based on how much of the site is mobile friendly. When the change was first announced, it wasn’t certain […]
Archives for March 12, 2015
Brand is Not a Ranking Factor
I’m surprised the SEO industry continues to perpetuate the assertion that Google prefers “brands.” The word “brand” is used as if it is a ranking factor, like PageRank. This thing that SEOs call “Brand” is a symptom of a site that has their ranking factors in order. Brand is not the ranking factor itself. If […]
Google Testing New Local Pack With Logos
Google is testing a brand-new layout for local listings in their regular Google search results, this time with the company’s logo displaying on the left-hand side where you would normally see a map icon with location details. It also appears for businesses that do not have a logo to display, it will show a thumbnail […]
New Google Webmaster Tools Report Details Blocked Images, CSS & Javascript
Google webmaster tools has added a new feature that will help webmasters you are ensuring their sites are mobile friendly prior to April 21. One of the issues that can cause the site to not be mobile friendly is when webmasters block elements on the page from being crawled, commonly JavaScript and CSS. And sometimes […]
Facebook Announces Topic Data for Marketers to Determine Their Audience’s Interests
Facebook is releasing topic data to page owners that gives more insight into the topics and subjects that their audiences are talking about on Facebook. They do note that all personal information will still be private, as the data is anonymized and aggregated. This data is meant to help brands understand their audiences better so […]