If asked, every search marketer worth her or his salt would likely claim to be well-versed in developing appealing ads, crafting keyword-rich ad text and even making data-driven ad optimization decisions. Yet just how many search marketers regularly extend their ad analysis to the bottom half of the ad? Search marketers know about the importance […]
Archives for February 17, 2015
Facebook Patents Type of Influencer Marketing to Identify Experts & Influencers
Influencer marketing has become much more popular recently, especially when you consider the roles of power Pinterest on Pinterest and those with plenty of followers selling promoted tweets on Twitter. However, there can definitely be some issues when trying to consider exactly who these influences are, because usual metrics such as followers or likes don’t […]