Monday morning (2/9) while going through a round of statistics checks on my accounts, I noticed something odd. I had launched some remarketing campaigns the previous Friday in one client account and they were showing view-through conversions . So why is it odd? Because I had only launched this campaigns with text ads, this client is developing […]
Archives for February 10, 2015
IAB’s Large Format “Rising Star” Ads Have 3x Ad Interaction Over Traditional Ads
IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites. IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads. Many sites have been reluctant to use these super sized […]
Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites
When you see social sharing buttons on a website, the first things that come to mind are Facebook and Twitter, and then depending on the type of site, you might also see a Google+ or Pinterest sharing button. But if you don’t have a “Share as SMS” button, you might want to rethink that following […]
Number of Yelp Visitors Drops; Yelp Plans to Increase Marketing Spend and Salesforce
Yelp might be losing a bit of their power in the online review space with news that users accessing the popular review site have dropped once again. The number of unique desktop visitors is at the lowest it has been since Q2 2013. Yelp saw 77.6M uniques in Q4 2014 compared with 80.5M in Q3. […]
Case Study: Restructuring Shopping Campaigns To Improve Performance
Shopping campaigns can be pretty tedious to set up, to say the least. Up until recently, there was very little functionality for shopping campaigns in the AdWords editor and there are still features to be desired. It isn’t unusual to come across campaigns that have been structured with broad groups of products (and it can […]
Lazy Loading Images Likely Will Not Be Indexed By Google
If you are using lazy loading images – images that are located below the fold but will not load on the page until they are in the viewable portion of the screen – you should be aware that they probably will not be indexed by Googlebot. Lazy loading images have become more popular as webmasters […]
Only 33% of US Mobile Users Expected to Purchase At Least One App in 2015
If your company is considering adding a paid app to supplement your website, you may want to reconsider how many people will actually pay for it. eMarketer has released a study showing only 33% of mobile users will pay for an app – any app – in 2015. The 33% does translate into 80.1 million […]