Google is warning webmasters about the dangers of dynamically serving on page resources such as JavaScript, CSS and images. Google has been trying to steer webmasters away from dynamically serving webpages as it makes it harder to index content, there can be duplicate content issues, and there’s always a potential spam issue. And it is […]
Archives for January 2015
Google Alerts Webmasters About Issues hreflang and rel=canonical URLs
If you use hreflang on any international pages on your website, John Mueller from Google is reminding webmasters to ensure that any rel=canonical you specify matches one of the URLs you use for the hreflang pairs. The issue with hreflang and specified canonicals is that the hreflang will be ignored when the specified canonical URL […]
Best Selling Books Carousel in Bing Search Results
Bing has added some new functionality to Bing search which will be of special note to readers. They now have a new bestseller carousel search that will appear the top of the search results when doing a Bing search for best selling books. They are missing the opportunity to highlight many other book areas. While […]
Twitter Planning to Launch Their Own Video App for Video Creation & Uploading
Twitter is launching a brand-new video product within the next few weeks. The new product is an app that can be used not just to post video to twitter but also to shoot and edit it as well. Video has been growing in popularity, particularly in the last year. Facebook has been making their own […]
Google to Tell Brands When Their Video Ads Are Actually Seen
According to Neal Mohan, Google’s Vice President, Video & Display Advertising,” Today’s consumer spends more time in digital than any other media, often while fluidly moving across screens. In the past three years alone, multi-screen media consumption has jumped by 500 percent, with 90 percent of consumers moving between one device and another to complete […]
Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search
When Firefox announced that they would be changing their default search engine from Google to Yahoo, and many people were quite curious to see just how many Firefox users would be switching their search engine. And it would appear that the answer is quite a few as Google suffers the largest search share loss since […]
TrustRank Teardown – Is Trust a Useful Metric?
Trust is a popular metric for determining the authority level of a website or page. The concept of trust is based on a research paper by Yahoo and Stanford University researchers. TrustRank is based on the idea that good sites tend to link to other good sites. TrustRank begins with a seed set of high […]
Bing Ads Will No Longer Allow Phone Numbers in Ad Copy
If you have been sneaking phone numbers into your Bing Ads ad copy, in hopes of getting free calls without paying for the click throughs, you will need to make some changes to those ads. Bing Ads is bringing in new editorial policies that no longer allow advertisers to include their phone number in the […]
Google Adding New Viewing Reporting Metrics For Video Ads Served Through DoubleClick
Google is adding some new visibility reports for advertisers that are running online video ads. One of the big complaints about online video ads is that many advertisers aren’t certain just how much of their video is being viewed, and many platforms give very limited details on what percentage of the video is watched or […]
Getting More Results of Google’s In Depth Articles for Any Keyword
Wondering if your articles have the potential to appear as an “In-Depth Article” in the Google search results if only they showed more? While Google tends to only show one or two in-depth articles, they are ranking many more than that – up to ten for each search query. If you find yourself ranking just […]