Pinterest has updated their promoted pins program and are bringing promoted pins directly to users newsfeeds, which is set to increase exposure for advertisers and increase their pins being displayed. Previously promoted pins are only appearing in search results and in category fields. But now Pinterest is set to ramp up pins views by making […]
Archives for January 2015
Why #SEOscience Is Always a Massive Fail
Bloggers love to marvel at the wonders of #SEOscience because the guardians of the Google make us believe it’s the key to earning links. The dirty secret is that anyone can be a scientist in this industry, and you don’t need any qualifications in computer science to state your claim as an #SEOscience expert. The […]
Google Adds Book Carousel & Makes Changes to Book Related Knowledge Graphs
Earlier this month Bing added a new book carousel feature to their search results and Google has now done the same by adding a new book carousel that displays at the top of the search results when users click on a carousel link from a book related knowledge graph. They have also redesigned and added […]
Twitter Launches Video Uploading & Editing Features
As expected, Twitter has launched their own video service that allows users to upload and edit video directly on Twitter. Rumors about the video feature started circling earlier this month and many saw that as something necessary for Twitter to begin doing, since they were losing out on potential ad revenue with users hosting their […]
Test the New Google Webmaster Tools Search Query Feature
Google Webmaster Tools is working on a brand-new search query feature and that they are looking for webmasters to try it out. They are specifically looking for people who are a regular user of the search query information that is currently in Google Webmaster Tools. They are also wanting to know how you are using […]
Matt Cutts Talks About His Early Spam Fighting Days at Google
If you haven’t been in the industry long enough to remember when Matt Cutts could attend a conference and NOT be surrounded by dozens of “Cuttlets”, you will enjoy this video of a recent talk Matt did talking about his early days at Google. He spoke at the University of North Carolina at Chapel Hill […]
Flipping the Webinar – Advanced Tips from Industry Expert on Re-imagining Stale Webinars
Most search engine marketers have read Seth Godin’s ebook, “Flipping the Funnel.” Now, another industry expert is sharing some advanced tips and techniques for “Flipping the Webinar.” Michael Kolowich is a recognized pioneer and innovator in internet content, high-technology marketing, and the application of digital video technology. He is currently CEO of KnowledgeVision Systems, an […]
Vimeo Launching On Demand Publisher Network Allowing Video Revenue Share
Vimeo is getting in the publisher program game by offering a publishing program for websites that want to earn money from their video-on-demand service. With 16,000 titles available, for websites can add some or all those titles and earn revenue every time someone either purchases or rents one of the VODs. It is officially called […]
Facebook Offers Near Real Time Advertising & Targeting for Super Bowl
Facebook is planning to offer a new advertising feature for advertisers that allows them to target users talking about the Super Bowl in near real time during the lead up to the Super Bowl and during the game itself. Facebook is tracking those users who talk about or post about the Super Bowl on Facebook, […]
Pinterest Acquires Machine Learning Company Kosei to Boost Product Recommendations & Advertising
Pinterest is upping the game with the purchase of machine learning startup company Kosei in an effort to enhance many of their services such as product discovery, recommendations and monetization. Kosei helps websites specifically with product recommendations on websites, in apps and with advertising. Using datasets, it is able to reasonably protect what’s a shopper […]