In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
Archives for January 29, 2015
New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings
Earlier this month, Google began sending warnings to some webmasters that their sites were not mobile friendly. Not all webmasters received one of these notices, so there’s little bit uncertainty about what criteria was needed in order to prompt one of these warnings. However, now we know that Google is taking action against those sites […]
Rethinking Outbound Linking
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about […]
YouTube Begins Autoplaying Next Videos Instead of Just Displaying Recommended Videos
The same day that Facebook announced they were serving 3 billion video views daily, YouTube has made a change that will significantly increase the video views on their own platform. Starting Wednesday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. Until now, subsequent videos would only […]
Over 3 Billion Videos Viewed on Facebook Daily
Facebook reported on their Q4 earnings on Wednesday and they revealed that there are over 3 billion Facebook videos viewed by users every day. Of course not all of those 3 billion videos are actually watched. Because Facebook auto plays their videos for most users, many videos can start playing even if a user is […]