If you escaped the initial warning letters from Google alerting webmasters that their sites were not mobile friendly, don’t breathe too easily. Google is continuing to send out new emails letting webmasters know that these issues can negatively impact their visibility and mobile search results – and there is evidence that some of those who […]
Archives for January 2015
How Marketers Can Influence the YouTube Autoplay Feature
As The SEM Post reported yesterday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. YouTube has been testing the autoplay feature since early December 2014, but it actually leverages the “Related Videos” section, which has been a significant source of views for many channels as far […]
Google Chrome Redirecting Some UK Users to Google.com Instead of Google.co.uk
Some users in the UK are being switch to Google.com instead of using the default Google.co.uk when searching in Google Chrome. It’s unclear why it is just Google Chrome users that are being affected. The redirects are happening even when Google.co.uk is set as the default search engine, and when users are either logged in […]
No Banner Ads? No Problem: 3 AdWords Image Ad Tools
In my last post I outlined three tips for targeting on GDN that some advertisers many not know about. Not only is targeting essential in getting results, the creative plays a critical part in overall performance. Some advertisers find creating image ads a barrier to entry in the GDN because they have limited resources to […]
New Google Mobile Algo: Google Begins Reducing Visibility for Non-Mobile Friendly Sites That Received Warnings
Earlier this month, Google began sending warnings to some webmasters that their sites were not mobile friendly. Not all webmasters received one of these notices, so there’s little bit uncertainty about what criteria was needed in order to prompt one of these warnings. However, now we know that Google is taking action against those sites […]
Rethinking Outbound Linking
For search engines, links have at least two functions. Links are a signal of relevance and links are a signal of authority (which includes a lack of authority, too!). Outlinks (links that point to a page on another site) can indicate what a web page is about. If a web page links to sites about […]
YouTube Begins Autoplaying Next Videos Instead of Just Displaying Recommended Videos
The same day that Facebook announced they were serving 3 billion video views daily, YouTube has made a change that will significantly increase the video views on their own platform. Starting Wednesday, YouTube has turned autoplay on to begin streaming a new video seconds after the previous one finishes. Until now, subsequent videos would only […]
Over 3 Billion Videos Viewed on Facebook Daily
Facebook reported on their Q4 earnings on Wednesday and they revealed that there are over 3 billion Facebook videos viewed by users every day. Of course not all of those 3 billion videos are actually watched. Because Facebook auto plays their videos for most users, many videos can start playing even if a user is […]
Google Displaying Knowledge Graphs for Highly Competitive – and Spammed – Search Queries
Google has begun showing knowledge graphs for some highly competitive – and highly spammed – search queries, and queries that probably will get the competition quite upset with its new appearance. And the owner of the site in the search query gets a nice box around their listing with a stand out link with their […]
First Look at How Google Chrome Plans to Alert Users to Non-HTTPS Websites
After much speculation that Google Chrome would be alerting users to any website that doesn’t employ HTTPS, we finally know how Google plans to flag unsecured websites in Google Chrome, the different settings it uses and best of all, anyone can test it out. Ilya Grigorik posted what he calls his “New favorite Chrome Canary […]