As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter […]
Archives for 2014
Isn’t it Time We Start a Digital Consultant Code of Ethics?
About a week ago, my partner and I did a Hangout On Air with Jim Hedger, regarding this thought-provoking article on The SEM Post. The article prompted a lot of renewed discussion about the reputation of the SEO industry, best practices and ethics and even touched upon certification. There’s a history There have been several […]
Twitch.tv Moving Beyond Games Following Google’s Rumored Acquisition
After rumor broke of that Google was acquiring Twitch.tv for a reported $1 billion dollars, there was a lot of speculation about whether they would move into content areas outside of gaming, the market area where Twitch.tv not only made it’s name, but became a powerhouse in the gaming industry with their content strategy of […]
Google Launches New Google News Publishing Center
There has always been a bit of confusion for news sites and blogs who wanted to be included in Google News, yet stumbled on some of the requirements or the submission process to be included. While it is much less complicated today, Google has taken steps to make the process even easier for potential Google […]
Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Twitter Embeds Linked Tweets on Web Version of Twitter
Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps. Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]
Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script
If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]
Twitter Testing Descriptive Hashtags With Definitions
One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out. We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet. Users have discovered another new test Twitter is […]
Best of SEM – Week in Review August 3, 2014
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post What Marketers Can Learn From These Hashtags Fails Those Facebook Ads You See Could Be Instagram Related The Evolution of […]
What Marketers Can Learn From These Hashtags Fails
Hashtags can be useful for marketers in so many ways. They can be used for conference events, for Twitter chats, for world events – pretty much anything that is interesting to either the world or even your market audience. Unfortunately, there are still many marketers who don’t quite understand how hashtags can also result in […]