Twitter has added new advertising targeting options to advertisers including the ability to target specific wireless carriers as well as the ability to target users on the mobile devices. If Twitter knows that someone has a new iPhone, because the first time Twitter has seen a person log into twitter from that device, it encourages […]
Archives for 2014
Spanish News Publishers Using Google AdWords to Get Back Lost Google News Traffic
We now know how some publishers are reacting to Google closing Google News in response to the upcoming “Google Tax” law in Spain… they are attempting to get the traffic back from Google by running Google AdWords on the keyword “news.” El Mundo and ElEconomista are both currently advertising for “noticias”, which means “news”. Juan […]
Google Confirms Spanish Publishers Removed from Google News & Google News in Spain Closed
Google has confirmed that they did in fact close Google News in Spain and removed all Spanish publishers from Google News worldwide. Google made the closure announcement earlier this week, citing the so-called “Google Tax” that the government in Spain implemented that would require services such as Google News to pay publishers to include their […]
Looking Into the Crystal Ball: 8 Predictions for SEO in 2015
In certain fields, industries, and technologies, change is an integral characteristic. In these fields, keeping up with current trends and whirlwind changes is the key to success. SEO is one of these areas. As 2014 is nearing its end, savvy marketers are looking ahead to see what SEO changes the New Year will bring. SEO […]
Major WordPress Exploit Affecting Hundreds of Thousands of Sites using RevSlider Premium Plugin
An exploit in a WordPress plug-in has resulted in the infection of over 100,000 WordPress websites since Sunday. And what is worse, because the plugin is bundled with many themes, many webmasters might be unaware that they use it and are not getting plugin update reminders for what has been termed as a Zero Day […]
Publishers in Spain Ask Government to Force Google News to Return & Force Google to Pay
Publishers in Spain want the Spanish government to force Google News to reopen their service in the country. Google made the decision to close Google News in Spain as well as to remove all Spanish publishers from all other editions of Google News. Because of the Spanish government’s new law, which comes into effect in […]
Facebook Drops Bing as Search Results Provider
Facebook has dropped Bing as their search partner on the social media platform, a move that went largely unnoticed. Facebook recently changed how their search functionality works, to allow users to be able to search for specific posts, rather than just finding specific people, groups are pages. However, no one seemed to notice that Bing […]
Google AdWords No Longer Allowing Credit Cards for Large Customer Sales Advertisers
Kirk Williams tweeted to the #ppcchat Twitter group an incredible change that is hitting the largest Google AdWords customers – they will no longer be able to use credit cards to pay their AdWords accounts, but must move to an invoicing system. It’s no secret that many people take advantage of cash back and air […]
Activia Tops List of the Most Shared Social Video Brands of 2014
Marketing technology company Unruly has crowned Activia the number one social video brand of 2014, thanks to its record-breaking collaboration with Shakira around the World Cup. “La La La (Brazil 2014)”- the most shared ad of all time, with more 5.8 million shares worldwide – puts the Danone company ahead of last year’s winner, Samsung […]
Google to Close Engineering Offices in Russia Due To New Internet Data Laws
Google is planning to shut down their engineering offices in Russia by the end of the year, due to restrictive new data laws that come into effect in the new year. Earlier this year, Russia passed a variety of Internet laws, including some that governed the storage of data by Internet companies. Any company that […]