In November 2013, Google announced a new campaign type “Search Network with Display Select”. These are primarily search campaigns but include highly relevant keyword/contextual targeted (more stringently targeted than regular keyword/contextual targeting) impressions on GDN. Small advertisers have seen some promising results with the campaign type, but adoption in enterprise level accounts, where splitting search […]
Archives for 2014
Twitter Testing New Promoted Video Ads For Advertisers
Twitter has announced they are expanding their Twitter Video Cards tests with promoted video ads. Twitter began testing native videos earlier this year, incorporating feedback from both brands and users. While the initial videos were short 6-second Vine videos, more recent clips appear to be much longer duration in length, such as the 2:24 video […]
PPC Growth Hacking: Building a Community Through Shared Knowledge
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]
Why Google Dislikes Zombie Sub-Domains
Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and irrelevant or repetitive and/or thin text. Even worse, it is a waste of Google’s crawl budget on your site and such […]
New Google AdWords Extension for Mapped Local Product Results
Google is testing a new type of local result, but this time they are styled as local shopping ads, showing on a map where a product can be bought. Moz was the first to spot the change with a query for “gas grills”. It seems to only be a test at this time, as many […]
Google Starts Warning Websites That Redirect Mobile to Homepage
A couple of months ago, Google warned webmasters that they would be showing an alert in the Google search results to mobile users who were attempting to go to an internal page of a website but the website itself redirects all mobile users to the homepage instead. Now, Google has started sending letters to websites […]
Is the Google update mostly SSL implementation issues?
There has been a lot of chatter about a possible Google update happening late Friday and over the weekend. However, while there were two UK link networks that were penalized, it is unclear if there was actually an update or if it is fallout from the panic SSL switches that many websites are in the […]
Google Penalizes Two More UK Link Networks
As part of the flux SEOs are seeing this morning in the search results comes news that Google took out at least two link networks in the UK. The two networks were penalized but it is unknown if those who bought or sold links have received notices in their Google Webmaster Tools accounts yet. It […]
Google’s New AdWords Tracking Follows User Between Apps & Mobile Web
Reports state that Google is ready to begin testing a new type of tracking that will enable users to be tracked between apps and pages as one user. Right now, the same user who utilizes both apps and regular mobile are considered two different people for tracking purposes. This obviously creates a gap for advertisers […]
Why Marketers Should Have “CLIENTS” Vanity Plates
Weirdest. Client. Ever. Also, Great Client. Have you ever fantasized about your vanity plate? I have. For quite a while, I thought it would be cool to drive around with the plate ADWORDS. In Ontario, where they cram eight letters into a vanity plate, I could even go with PAGEZERO – following the logic of […]