If you manage a Facebook Page, you’ll probably be happy to know about a new feature they release that allows you to specify an end date for a post. Many times I’ve been on Facebook and I see a boosted post for an event or holiday that has already past and someone forgot to end […]
Archives for December 17, 2014
Twitter Considering Autoplay Video Ads to Compete With Facebook
Twitter is considering changing videos posted with in the news stream from click to play to autoplay in a move aimed to compete for video ad revenue and expand their ad offerings to advertisers, especially big brands. Many brands, especially those that tend to you have viral videos, with love to see the autoplay feature. […]
Add Countdown Timer to Google AdWords Ads Without Using Scripts
If you like the idea of Google AdWords account countdown scripts, yet aren’t confident enough to utilize AdWords scripts within your account, there’s good news for you. Google has released a new tool that allows publishers to add the countdown script into their ad copy. Countdown scripts are great to show urgency. Whether it is […]
Twitter Adds Advertising Targeting Options Including Mobile Carrier Targeting & New User Targeting
Twitter has added new advertising targeting options to advertisers including the ability to target specific wireless carriers as well as the ability to target users on the mobile devices. If Twitter knows that someone has a new iPhone, because the first time Twitter has seen a person log into twitter from that device, it encourages […]