In August I reported that display select only campaigns would soon be rolling out to all accounts and it is finally happening. The History This more stringent form of GDN keyword targeting has existed for a couple of years now in ways that didn’t allow the majority of advertisers to participate. The “Search Companion” beta has been using […]
Archives for December 5, 2014
Gangnam Style Was So Popular It Broke YouTube’s 32-bit Integer View Counter
Google has revealed that Psy’s Gangnam Style video is so popular that it actually broke the counters on YouTube. Previously, YouTube’s counter used 32-bit integer, which meant that the maximum number of views that the YouTube counter could actually count was 2,147,483,647. At the time, Google hadn’t anticipated that any video could possibly be viewed […]
Yahoo Set to Surpass Twitter to 3rd For Mobile Advertising in US
Yahoo is making huge steps in the mobile advertising marketplace, as it is set to surpass Twitter for the third-largest company in mobile advertising in the US. Yahoo is now projected to be the largest gainer of U.S. mobile-ad market share between 2014 and 2016, according to new data from eMarketer out today. Yahoo’s mobile-ad […]