Here are the top ten columns from The SEM Post columnists in the second half of 2014. Note: this doesn’t include posts from our State of the Industry column which is featured here. 10. How to Find Hidden Data in Your Google AdWords Account by Shelley Ellis There is a lot more data in your […]
Archives for December 2014
Our Top Ten State of the Industry Editorials of 2014
One of my favorite features – and often talked about one – is our State of the Industry editorials and commentaries. We’ve had many top industry experts talking about the many issues that plague our industry today, regardless of how controversial they may be. Here is our top 10 list of our State of the […]
What Social Marketers Should Be Watching for 2015
Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media company that uses social data to improve ad targeting, has some interesting predictions about upcoming trends in ad tech, marketing, social, and data. 140 Proof has created Blended Interest Graph technology, which combines public data from many social platforms. This enables large brand […]
The Washington Post Plans to Release their CMS Platform to Outside News Organizations
The Washington Post is exploring an alternative revenue source outside of traditional advertising. They are planning to license their proprietary CMS system to local and regional newspapers. The Washington Post ranks fairly well, so there will be many SEOs anxious to get their hands on the CMS to see if it has any hidden advantages […]
Google+ Encouraging Users to Follow More Google+ Pages via Redirect When Visiting News Stream
Google+ is trying to encourage people to “follow interesting people” on Google+ by redirecting them to a “Get the latest from your favorites on Google+” page when you login to the site. When I logged into Google+ for the first time since before Christmas, I was redirected to the following landing page instead of my […]
Our Top Ten The SEM Post News Stories of 2014
Although The SEM Post has been publishing for only the second half of this year, here are the top ten news stories we had over the past six months at The SEM Post. 10 – The Role of Reputation in the Google Quality Ratings Guidelines by Jennifer Slegg When we released the latest Google quality […]
How to Migrate to HTTPS from the Google Chrome Team
The Google Chrome Team has released a “work in progress” guide to transitioning a website to HTTPS. For those of you who didn’t immediately transition to HTTPS when Google first announced that it would be used as a ranking signal (which they later announced would not be visible), you probably want to add it to […]
Yahoo Directory Officially Closes a Few Days Early, Transitions to Yahoo Small Business
The Yahoo directory has officially closed its doors, a few days earlier than expected. Danny Sullivan at Search Engine Land was the first to notice the closure of the long running directory this past weekend. The Yahoo directory used to be an essential part of SEO many, many years ago. But as SEO practices evolved, […]
Facebook Launching New Featured Videos to All Facebook Pages
Facebook is testing an amazing featured video spot that would appear at the top of a Facebook Page’s video tab. It features a huge video, along with text on the right-hand side when a user selects the video tab. And best of all, it is already planned to roll out to all Facebook Pages. Facebook […]
Pinterest Launching Promoted Pins to All Advertisers January 1st
Pinterest new promoted pins have been doing so well that they will be rolling out promoted pins to everyone on January 1. Pinterest began testing promoted pins, where pins would appear in users pin stream when they were following similar pins, in May of last year where it was only been tested by a limited […]