Bing Ads is testing a new feature in ads that appear above the Bing search results, displaying related categories for the ad. These are officially called “Smart Annotations”. The category listings appear between the single line of ad text and the site links. The categories cannot be clicked on, and seem to be there for […]
Archives for November 2014
Google AdWords Adds Multiple Business Location Support on Ads
Sometimes when someone would search for a local business, the “closest” location the ad would show wasn’t actually the most convenient location due to things such as freeways, construction or just where the searcher’s next destination happened to be. AdWords is changing that by finally offering local businesses the ability to show up to three […]
Instagram Finally Allows Editing of Photo Captions
Ever uploaded something to Instagram, seen lots of shares and comments, then notice that glaring typo you made in the caption? Instagram has finally made the change to allow captions to be edited. An editing feature is something that Instagram users have requested for years, but Instagram had been oddly resistant to it. But as […]
Fix a Penalized Site Or Move to New Domain? Here’s What Google Thinks
When it became apparent that the eventual Penguin 3.0 update was going to be a long time coming – more than a year went by before it finally updated – many people were thinking that they should have just started a brand new site rather than cleaning up and waiting for an eventual update. And […]
Can you Penalize a Website by 301 Redirecting Another Banned Site To It for Negative SEO?
It is something that has become a bit more common over the last year… someone burns a website and gets it penalized in Google. And instead of cleaning it up, they try and wield it for negative SEO by 301 redirecting it to a competitor they feel is doing better than them in the search […]
Google Testing Sponsored Flight Box Search For Generic Flight Queries
We have seen a Google displaying flight results when a search query is made for flights between two locations. However, Google is now testing a sponsored flight search box that appears for generic airfare queries without locations being added in the search. The ad unit is geotargeted to the searcher’s location when the search is […]
Google Maps Views Seeking Focus Study Participants
Google is looking for participants for a three day online focus group for those who are users of Google Maps Views. This study is an opportunity to provide feedback on Google Maps Views. This study will help the Google Maps Views team better understand why and how you use the product to help inform ongoing […]
Google Analytics Adds New AdWords Reporting Section
Life just got a bit easier for Google AdWords advertisers using multiple AdWords accounts that are linked to a single Google Analytics account… Google is adding new support to show AdWords reports directly in Google Analytics. While the new reporting isn’t as detailed as when you log directly into Google AdWords, it does have a […]
73% of Newspapers Still Behind a Paywall
There has been a lot of talk in recent years about how many news sites are locking their content behind paywalls, despite the fact they lose online advertising revenue by doing so. But a new poll shows that 73% of all newspapers are behind some kind of paywall. Paywalls vary from hard paywalls, where nearly […]
Twitter Adds Date Range Calendar to Twitter Analytics
If you have found Twitter Analytics slightly clunky when it comes to selecting date ranges to dig deeper into data, you will be happy to know that Twitter has added a new date range calendar to Twitter Analytics. The date range button has preset options, such as last 7 days, last 28 days and the […]