Bing Ads is planning to add quality third party publishers to their network to display ads from Bing Ads advertisers. David Pann made the announcement at Bing Ads Connect in Redmond Thursday. The program would be similar to Google AdSense, with ads being displayed on publisher sites that are triggered both through search and contextual. […]
Archives for October 24, 2014
German Publishers Ask Google News to Display Snippets & Thumbnails Again
German publishers of multiple news sites have asked Google to start displaying snippets and thumbnails once again, 3 weeks after Google removed them from Google News. In a highly publicized case, 200+ German news publishers were fighting Google in court over the use of snippets and thumbnails in Google News, and Google made the decision […]
Unruly launches programmatic video platform for premium impressions
Unruly, a marketing technology company, today announced that it is has partnered with Index Exchange, a division of ad technology firm Casale Media, to access programmatic demand from leading demand side platforms and agency trading desks. This partnership marks the launch of UnrulyX, the industry’s first programmatic media trading platform to allow advertisers to buy […]
Bing Ads Launch Universal Event Tracking Tags
Nishant Gupta from Bing Ads announced Universal Event Tracking (UET) at the Bing Ads Connect event in Redmond, Washington Thursday. It allows advertisers to create and define goals in order to get greater depth of conversion reporting and tracking. Universal Event Tracking is similar to Google AdWords Universal Tags. It is the first step towards […]