When Penguin began rolling out Friday night, we all assumed this was the long awaited Penguin update. After all, with over a year to work on it, many assumed it was a new groundbreaking Penguin that would leave the old one in the dust in terms of spam fighting. So while a year is a […]
Archives for October 22, 2014
Pivot Table Magic: Improve CTR in 5 Easy Steps
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are […]