Anyone who advertises with Google knows that it seems that CPC is up in many markets. But did you know that ad CTR rates are also up? Adobe Digital Index released their Global Digital Advertising Report for Q3 2014 and found that CTR is up by 18% YoY. They also discovered that CTR growth is […]
Archives for October 16, 2014
Differences Between XML Sitemaps and RSS/Atom Feeds & Why You Should Use Both
The Google Webmaster Central Blog has posted tips to help webmasters navigate the differences between XML sitemaps and RSS/Atom feeds, as well as when to use either – or both. It is important for webmasters to submit sitemaps, particularly for sites that are very large or updated very frequently. But while many webmasters submit either […]
Why Facebook Edging Out YouTube for Video Views Isn’t That Impressive
For the first time, Facebook edges out YouTube for video views according to the August comScore data just released. While on the surface, Facebook having more video views than YouTube sounds very impressive, the reality is a lot less so. The numbers take into account videos viewed on Facebook that autoplayed, something users have been […]