Every AdWords manager dreams about achieving conversion rates over 10%, especially when the average AdWords conversion rate runs about 2.5%. So, for me, any time I can push a campaign conversion rate over 10%, it is like hitting the AdWords jackpot! So when I managed to achieve an incredible 45% conversion rate across an entire […]
Archives for October 15, 2014
Bing Ads Testing Expanded Consumer Ratings Annotations
Bing Ads is testing a new expanded review ad format, officially called Consumer Ratings Annotations. Normally, with the reviews extension we see the number of reviews, how many stars the company has, and a link to the reviews on Bing. Now, there is also an additional review line added to the ad, showing further detail […]