Last time, I addressed the current state of flux in digital marketing conferences. My take included one expert perspective from an executive leader of one of our major conference series, Mike Grehan. Several others have since weighed in. Matt McGowan, Mike’s past colleague at Incisive Media (and now a strategist with Google), notes that so-called […]
Archives for September 2014
California Signs Law that Fines Businesses for Non-Disparagement Clauses
Last month, a story broke about a hotel, the Union Street Guest House in Hudson, New York, that was fining brides and grooms if any of their wedding guests posted a negative review on a site such as Yelp. Not surprisingly, it generated a huge amount of negative publicity for the hotel. This week, Governor […]
Facebook Testing Self-Destructing Status Updates After Specified Time
Sometimes we wish we could erase a status update without having to remember to go back to it to delete it later. Maybe you want to post at 1am to see if any friends are at the bar – but you don’t necessarily want your mother or boss to see it at 7am when they […]
New AdWords Editor Version 10.6 Now Available
There is a brand new AdWords Editor out. The latest version is 10.6 and is now available for download. Google has added additional support for advertisings utilizing Mobile App Install campaigns. While the campaigns must still be created within the AdWords interface, users can now manage the campaigns and create ads within the AdWords Editor. […]
Google Hangouts Adds Free Calling to US & Canada
If you are hosting a Google Hangout on Air, Google has launched a new feature which would allow you to call anyone in the US and Canada for free. Google seems to be promoting it as a service simply to chat via webcam with others, rather than specifically as a group hangout, which could definitely […]
Google’s John Mueller With More Penguin & Algo Update Info
A couple of days ago, John Mueller commented on a post asking if a Penguin penalty would definitely require a Penguin refresh to be lifted, which he confirmed it would, so long as the issues were fixed. The post got a bit more attention than Mueller likely expected, so he came back with a much […]
The Dumbing Down of Pay Per Click
We have reached the level of maturity in the world of PPC where, for many verticals, almost all aspects of a search campaigns can now be automated – at least in theory. It’s just a matter of time until this becomes reality. And for many, the time is now. Everything from set up to keyword […]
Facebook Video Changes Cause Unsafe Warnings When Sharing
Facebook has been making new video changes to make it more appealing for users and Facebook Pages to share video directly on Facebook rather than linking to a YouTube or other third-party video. But Facebook is clearly having some issues when it comes to sharing. I was sharing a video that had been uploaded to […]
New AdSense Product Listing Ad Units for Publishers
Google is introducing brand new Product Listing Ads for AdSense publishers that allow websites to include ads for specific products related to the webpage. The ads appear as related products on webpages that are also displaying similar products – this is actually similar to how Amazon shows ads for “related products” on their own website. […]
SEM Conferences: Reflections at the Crossroads
It’s no secret that the state of digital marketing conferences is in flux. Some conference series have become long in the tooth; others are ascendant. How dire is the situation? Whoops, I might have let the cat out of the bag. “Flux” is usually a code word for “trouble.” The old logic may be unraveling. […]