The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]
Archives for September 2014
Twitter Adds New Ads Tools for Tailored Audiences
Twitter has added new tools for advertisers to help them target tailored audiences for their sponsored tweet campaigns. Today, we’re releasing new tools to make it even easier to create, manage and activate your tailored audiences on Twitter. The new features include audience list upload capability, better audience management tools, new supported ID types for […]
Callout Extensions Support Added to Google AdWords API
Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]
Instagram to Launch Sponsored Posts in the UK
Instagram is looking to take their sponsored posts to the UK, according to an Instagram sponsored post spotted by Charlotte Williams. 'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram has been focusing on revenue generation recently, as seen with the recent analytics tools for advertisers. […]
Searching for Some Company Names in Google News Displays Their Homepage
Usually when you search for a company name or brand in Google News, your results are entirely news results for that particular name. But Google News appears to be displaying homepages in the news results as the first result for some queries, rather than news stories about the search query. When you search for Twitter, […]
Germany Wants Google to Disclose Search Algorithm
One of the reasons Google is so successful is that their search algorithm does a pretty good job at ranking sites and keeping out the spam. However, if Google published the algorithm it would not only open the doors for competitors to copy their successful algorithm but also for spammers to reverse engineer it to […]
Facebook Launches New Facebook Media Portal
If you are an organization or public figure – or even someone just trying to make their fan page go places – Facebook has launched Facebook Media, a brand new site aimed to help organizations and public figures navigate Facebook Pages with best practices for posting, promoting and sharing. There are many success stories covering […]
Facebook Testing Private Sharing App Codenamed Moments
Facebook has taken a lot of flack over privacy and a new app seems to be catering to those looking to share on Facebook but in a more private way. It allows Facebook users to create groups of people and share to those groups instead of the more generic settings currently used such as “Friends”or […]
AdWords Sorting Shopping Campaigns Products By Price Point
Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points. Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one. Even […]
Google Patent Changes Ranks Based on TV Viewing
How often have you been watching television and you end up searching for something related to the show while you watch it? Google has been issued a new patent that uses television shows as a ranking signal to personalize search to those it believes might be watching a television show at the time. Bill Slawski […]