We haven’t seen any Google Webmaster Help Videos since Matt Cutts began his leave of absence earlier this year, but now Google is planning to create new videos specifically about app indexing. It comes following a Google Developers post about indexing apps to help app developers get their app’s content indexed by Google to assist […]
Archives for September 22, 2014
Facebook No Longer Allows Scraping of Facebook User IDs for Ad Targeting
For quite some time, advertisers could scrape Facebook user IDs for those who shared, liked or otherwise engaged on anyone’s Facebook page or account. This means you could scrape the IDs of those Facebook users who engaged or shared with competitor’s Facebook pages and then you could target ad campaigns specifically to those exact people. […]
Yandex Expands Ad Sales Outside Russia to Fight Google
Yandex has long been dominant in the Russian search market – with 61.9% of all search traffic in Russia, but Google has been making inroads into their dominance. Google has been an easy way for international companies to access those in Russia through search ads, but Yandex has been pushing internationally to court some of […]
Large Malware Attack on Doubleclick & Zedo Ad Servers
Researchers at Malware Bytes confirmed that a malware attack was served via both Doubleclick and Zedo ad servers. Attacks were noticed by visitors to sites such as last.fm, The Times of Israel and The Jerusalem Post. Ads being served through both Doubleclick and Zedo were involved in the malware distribution under the guise of unpatched […]