The field of search advertising, like the broader advertising and technology industries, is one characterized by constant change. From new ad formats and extensions, to 3rd party tools, to new standards of campaign management, search technology has made stride after stride to better empower advertisers. As the stewards of this vital advertising channel, we SEM […]
Archives for September 18, 2014
Twitter Adds New Ads Tools for Tailored Audiences
Twitter has added new tools for advertisers to help them target tailored audiences for their sponsored tweet campaigns. Today, we’re releasing new tools to make it even easier to create, manage and activate your tailored audiences on Twitter. The new features include audience list upload capability, better audience management tools, new supported ID types for […]
Callout Extensions Support Added to Google AdWords API
Google AdWords recently added callout extensions to the list of extensions available to advertisers but it wasn’t yet supported in the AdWords API. However, AdWords has now added support for callout extensions for advertisers in the API. Starting today, all AdWords API versions can now manage callouts using the existing Feed API, similar to other […]
Instagram to Launch Sponsored Posts in the UK
Instagram is looking to take their sponsored posts to the UK, according to an Instagram sponsored post spotted by Charlotte Williams. 'Sponsored Posts' coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram has been focusing on revenue generation recently, as seen with the recent analytics tools for advertisers. […]