Price points of products might become more important for Google AdWords Shopping Campaigns advertisers to pay attention to with a limited test that AdWords is running that splits products based on their price points. Teddy Quinn from Tenthwave Digital spotted the change that saw two shopping campaign boxes instead of the usual large one. Even […]
Archives for September 16, 2014
Google Patent Changes Ranks Based on TV Viewing
How often have you been watching television and you end up searching for something related to the show while you watch it? Google has been issued a new patent that uses television shows as a ranking signal to personalize search to those it believes might be watching a television show at the time. Bill Slawski […]
Tablet Device Targeting Changes in Bing Ads
Bing Ads has begun their two-phase plan to make it easier for advertisers to target by device, which was first announced in June of this year. During this first phase, desktops and tablets will be combined into a single device targeting selection in the Bing Ads web and Bing Ads Editor UI. All campaign migrations […]