There has been a tweet by Tom Scott making the rounds with over 12,000 retweets, alerting users that anytime you reply to promoted tweet – even with just heckling – the advertiser gets charged. I just found out that replying to a promoted tweet, even just with heckling, costs the promoter between 50¢ and $5. […]
Archives for August 2014
Twitter Embeds Linked Tweets on Web Version of Twitter
Last month Twitter began embedding linked tweets for both the iOS and Android Twitter apps. Now, the change has moved to the desktop web version of Twitter. On Sunday I noticed an amazing Twitter exchange between William Shatner and NASA, and decided to not just retweet it but also comment on how great the exchange […]
Why the Advanced AdWords Certification Exam Made Me Write An AdWords Happy Hour Script
If the Google Adwords Advanced Certification test hadn’t been multiple choice, I might have failed it. If they had allowed free form answers, I would have taken a very different approach from the answer they wanted to hear. Of course my common answer was to use scripts, and there wasn’t a single question for which […]
Twitter Testing Descriptive Hashtags With Definitions
One of the big problems with Twitter is that it isn’t very intuitive for new users to figure out. We have seen them working on new tests, such as changing the retweet terminology to share, to help engage new users who might not be Twitter savvy yet. Users have discovered another new test Twitter is […]
Best of SEM – Week in Review August 3, 2014
Here is the best of the best that you might have missed last week in the SEM industry, so you are all caught up for the start of the work week. From The SEM Post What Marketers Can Learn From These Hashtags Fails Those Facebook Ads You See Could Be Instagram Related The Evolution of […]
What Marketers Can Learn From These Hashtags Fails
Hashtags can be useful for marketers in so many ways. They can be used for conference events, for Twitter chats, for world events – pretty much anything that is interesting to either the world or even your market audience. Unfortunately, there are still many marketers who don’t quite understand how hashtags can also result in […]
Those Facebook Ads You See Could Be Instagram Related
Marketers have been wondering how Instagram and Facebook would begin to merge on the advertising side of things, particularly when it comes to relationships between the two from an ad tracking perspective. And it looks like we have hit the point where ads can be targeted to users on Facebook because of an image they […]
The Evolution of Google AdWords Agency Reps
My First Google Reps In the dinosaur ages of Google AdWords (early 2000’s), my small paid search company was assigned our first Google agency team. I loved the idea of having someone I could talk to who could help me resolve client problems quickly. In my case, by the time I needed Google support, I […]