If you have had a manual action spam penalty lifted in Google Webmaster Tools, yet aren’t seeing an expected bounce back in the rankings, you might want to have an other look at your manual spam actions in Google Webmaster Tools once again. It seems that some penalties are showing back up, even after a […]
Archives for August 2014
The Anatomy of Google Plus Hover-over Card (and Why Care)
Whatever anyone has to say about the future of Google Plus, I really like the platform in its current state. It is more indepth than Twitter and less personal than Facebook and it gives lots of opportunities to establish yourself in the niche (at least certain niches like travel, technology and definitely search and social […]
Invalid Traffic: Five Steps to Boost Trust and Safety for Advertisers – AdRoll Followup
Several weeks ago there was a weird issue where webmasters were noticing a greatly increased number of direct traffic referrals with some off similarities, such as older versions of Internet Explorer. As it continued, webmasters began to realize it was a retargeting spammer, and one of the largest retargeting networks, AdRoll, was the most noticeable […]
Is Google AdWords Incorrectly Forwarding Call Extensions? Why You Should Check Your Ads!
Call extensions have been a pretty popular option for local businesses looking to make it easy for potential customers to reach them. AdWords offers two varieties – one where you list and use your own phone number, or another option with call tracking where Google assigns one of their own tracking numbers and then forwards […]
Google Officially Makes Low-Quality Guest Blog Posts a Quality Violation
Matt Cutts warned early this year that guest blogging for SEO was dead. Then Matt Cutts announced Google took action on a large guest blog network, and it was Ann Smarty’s MyBlogGuest that was penalized. And now guest blogging has made its way into Google’s Webmaster Guidelines as a violation. Brian Ussery was the first to […]
FDA Watching What Claims Companies are Liking & Retweeting
Most companies don’t think twice about “liking” or “favoriting” what customers are saying when talking about their products or their brand. But it turns out the FDA is paying close attention and going after those companies who are liking or favoriting claims which are not proven. The FDA has sent out at least two warning […]
Google AdWords Quietly Launches Display Select Only Campaigns
In November 2013, Google announced a new campaign type “Search Network with Display Select”. These are primarily search campaigns but include highly relevant keyword/contextual targeted (more stringently targeted than regular keyword/contextual targeting) impressions on GDN. Small advertisers have seen some promising results with the campaign type, but adoption in enterprise level accounts, where splitting search […]
Twitter Testing New Promoted Video Ads For Advertisers
Twitter has announced they are expanding their Twitter Video Cards tests with promoted video ads. Twitter began testing native videos earlier this year, incorporating feedback from both brands and users. While the initial videos were short 6-second Vine videos, more recent clips appear to be much longer duration in length, such as the 2:24 video […]
PPC Growth Hacking: Building a Community Through Shared Knowledge
The PPC industry has been around for nearly 14 years now. We can no longer call this an industry in its “infancy.” The search marketing industry as a whole has been around even longer. This industry as a whole has always been one that was open to sharing knowledge. Much of this started in forums, […]
Why Google Dislikes Zombie Sub-Domains
Google dislikes spending precious resources indexing web content on your site that is of no consequence to itself or its users. Inconsequential web content can be present in the form of duplicated pages and irrelevant or repetitive and/or thin text. Even worse, it is a waste of Google’s crawl budget on your site and such […]