Google took action against two major link networks earlier this week, one in German and a larger one that covered multiple European countries. They were identified by users as rankseller.de and teliad.de, two fairly well known European link network companies that saw their own sites removed from Google along with many of their users. Google […]
Archives for August 2014
You’re Probably Making One of these 3 Bonehead AdWords Mistakes
Everybody makes mistakes. Having audited hundreds of AdWords accounts, I’ve seen plenty of PPC blunders. Blindly accepting Search Query suggestions: we all know that examining search queries to find potential positive and negative keywords is a “best practice.” It’s easy to generate a Search Query report – when viewing keywords, just look under the Details […]
Promote Your Apps With YouTube and Search AdWords Ads
Google has announced they have launched new app advertisements for both Google Search and YouTube. Google initially announced the ads would be coming back in June, at the same time they launched new app display ads. The new ads are available globally. They are also designed to only show to users who do not have […]
Twitter Confirms New Timeline Change Includes Follows & Favorites
Many people weren’t happy with the sudden appearance of timeline notifications about Twitter accounts their friends followed or the tweets their friends favorited. There was hope it could be an experiment, as it didn’t seem to show on everyone’s timelines. But it would appear that it is here to stay as Twitter has confirmed the […]
Bulk Tools for Google AdWords Campaign Settings Arrive, With Some Serious Oversights
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement […]
Facebook Increases Frequency Cap for News Feed Ads
Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was […]
Google Testing New Mobile Looking Local Desktop Search Results
Google is testing yet another new local search result style, this one looking much more mobile-esque than previous tests we have seen. Andrew Shotland from Local SEO Guide was the first to spot the new style. Here is the initial screenshot of the search results. Then if you click through on the “More movers” link […]
Website Call Conversions Launched in Google AdWords
Website call conversions has been in beta for a couple of months, and the beta went well because Google AdWords has made website call conversions available to all advertisers. Website call conversions is a new tool that allows advertisers to identify and measure the calls received from your website when they are the result of […]
Google Chrome Blocks Malicious Downloads
If you offer any downloads on your website, you should be aware of some new changes that Google is making with their Chrome Browser. For quite some time, Google has shown a notation in the search results stating “This site may harm your computer” with an extra warning if you still try to click through […]
Google Launching Ad-Free YouTube Music Key Subscription Service
If you are currently running pay per click ads on YouTube, you should be aware that Google is reportedly launching a brand new YouTube Music Key subscription service – and the features include an ad-free YouTube, and it is free to trial for the first 90 days. There are many advertisers who are running successful […]