Hot on the heels of Google AdWords making the change of all exact and phrase match keywords being changed to close variant matching, Bing Ads has announced that they are running a close variant matching test in the US. Bing has also created a handy chart that shows all the types of variant matching and […]
Archives for August 28, 2014
Facebook Will Target Ad Types Based on User’s Internet Connection
If you use a lot of rich media advertising on Facebook, you may want to rethink that strategy with some new changes Facebook has made with their ad targeting based on the user’s internet speed at the time they are served ads, also called bandwidth targeting. While Facebook says they expect this to primarily affect […]
Twitter Analytics Available to All Users
If you have a personal Twitter account, you will be happy to know that Twitter now has analytics available to all users. Twitter launched an analytics dashboard last month, but it was only available to a select group of people – primarily advertisers and those users with a verified account. Otherwise, marketers were forced to […]