Bing Ads has launched their promised update of Bing Ads for advertisers, revamping the user interface and adding additional functionality and features that have been requested by the community. This new look has been beta tested by Bing Ads advertisers for feedback prior to being released to more advertisers. The new look, which has started […]
Archives for August 5, 2014
Should Yelp Flag or Remove Listings Where Owners Fine for Bad Reviews?
A story broke about a hotel that caters to wedding parties would fine the bridal couple a $500 fee for every bad review left by a wedding guest on Yelp or another review site. This fine would be taken from the deposit the Union Street Guest House in Hudson, New York collects when a couple […]
Twitter’s Biggest Advertising Problem & Why It Hurts Marketers
As Twitter continues to promote its promoted tweets and other sponsored posts, one major issue is stalling the growth of advertising – the fact that a large percent of users never see these Twitter ads at all. Twitter boasts a very significant 271 million users but 37.9% of those people never log in to Twitter […]
Isn’t it Time We Start a Digital Consultant Code of Ethics?
About a week ago, my partner and I did a Hangout On Air with Jim Hedger, regarding this thought-provoking article on The SEM Post. The article prompted a lot of renewed discussion about the reputation of the SEO industry, best practices and ethics and even touched upon certification. There’s a history There have been several […]
Twitch.tv Moving Beyond Games Following Google’s Rumored Acquisition
After rumor broke of that Google was acquiring Twitch.tv for a reported $1 billion dollars, there was a lot of speculation about whether they would move into content areas outside of gaming, the market area where Twitch.tv not only made it’s name, but became a powerhouse in the gaming industry with their content strategy of […]
Google Launches New Google News Publishing Center
There has always been a bit of confusion for news sites and blogs who wanted to be included in Google News, yet stumbled on some of the requirements or the submission process to be included. While it is much less complicated today, Google has taken steps to make the process even easier for potential Google […]